Home to over 1.4 billion monthly active users, Facebook is an excellent platform that all businesses should take full advantage of. It is, without a doubt, a must-have for any entrepreneur who wants to boost his/her online presence to its target audience.
However, having a Facebook business page is not enough. To increase traffic and conversion to your brand, “facebooking” should be a part of your daily routine. And what we mean by this isn’t just about posting statuses and updates two to three times a day, it is more about engaging your audience in a deeper way and creating content that are meaningful and valuable to them.
Let’s look at some ideas to help you get going.
Flaunt What You Got
Your Facebook page’s timeline is the first thing people see when they reach your page. It is where your customers and prospects know what your brand is about and what products or services you have.
For that matter, make the most of your Facebook page by creating a comprehensive timeline that emulates your brand. This should include your company’s complete name, an official logo, an impressive profile photo, and a timeline cover that reflects your brand.
Use Eye-catching Photos
Now that you have an idea how your timeline should appear, use recognisable photos and images for your profile picture and timeline cover. Your photos should not only leave a mark on your customers’ mind, but they should also have relevance to your brand. Many successful brands use their logo as profile photo and have eye-catching image for their timeline covers – some include quotes from notable people and others have customised covers that speak of their services.
Keep in mind that your profile image is what people see first when they search for you and what gets displayed next to all your updates, so choose wisely.
Engage Your Followers
What exactly does engagement on Facebook entail? Basically, it includes how much, how often, and how relevant you share content. It can be determined by the number of times you post on the network and the number of comments or likes you get from your audience. If you want to promote engagement, create and share interesting and informative content, with a mission to ignite a conversation with and among your followers.
It is equally important to engage with the people who engage with you. Reach out to them by replying to their comments and answering their questions. Doing this will not only encourage them to visit your page again, but will also inspire them to tell their circles about you.
Share Hot and Trending Topics
One of the most popular forms of user engagement is seen through the “likes” you receive from your fans. Comments and shares play a significant role as well in social engagement. As such, feed your consumers with the latest news or hottest topics based on current trends. Don’t miss including viral videos and images, too. As with anything else, experiment and vary the styles of your content. You may as well try posting content that incorporates a variety of topics, writing styles, tones and formats to see which type of content gains the most positive reactions from your followers.
Post Constantly and Frequently
If you delve into the big data, you’ll know how many hours and how often your followers are using Facebook. Most users tend to remain on the platform for an average of 30 to 60 minutes. So if you post content on a specific time of the day on a regular basis, you can only reach fans who are active within that time frame. That’s not a good strategy at all. It will be wise if you post content multiple times a day. Creating compelling content frequently and consistently is the key to creating a huge fan base.
Upload Behind-the-Scenes Photos
Facebook is the best avenue to give your brand a face, name and personality. Although your page should be a digital mirror of your company, it gives you the opportunity to show the human aspect of your business through one-on-one conversations, personal insights, and non-business interactions.
If you want Facebook to work for you, make sure to socially connect and genuinely communicate with your target audience. After all, these what make a business successful in the digital landscape.
Dig Deep Into Data
Not all strategies work for everyone – what may work for you, may not work for others. Use Google Analytics to get a grip of your Facebook website conversion. This will give you insights into what works best for you and identify the most appropriate time to post your content, showing you a clear picture of how many of your followers are online each hour or during specific days of the week.
That’s it. Seven creative ideas to help you maximise your Facebook reach and exposure. And we do hope that these tips spark new ideas that will take your social media marketing campaign to a higher level.
The post 7 Creative Ways to Maximise Your Facebook Business Page appeared first on My Virtual Workforce.
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