You have finally decided to set up a social media campaign, but how do you start?
Social campaigns can be really frightening. There is just so much you have to keep in mind. However, the process can be as easy as ABC if a comprehensive social media plan is set in place. Meaning, every post, tweet, like or comment is guided by a plan, and that each action you take leads toward your established goals.
In other words, whatever step you make on social networks, it should be in conjunction with your social media marketing strategy. This might sound complicated, but in doing so you are guaranteed that your social efforts are not put into waste.
Here are the six necessities to take into account when setting up your own campaigns.
Understand What Social Media Is
Among the hundreds of channels in the digital landscape, social media is an excellent avenue to showcase your company or brand without breaking the bank. Not only can it engage your target audience in meaningful conversations about your products or services, it is also a powerful tool that can leverage your online presence, expand brand awareness and generate publicity.
While it doesn’t convert, it has a strategic way to capture leads. For many marketers, social media is a perfect spot to build your brand and reputation, promote relationship, advertise products and services, interact with and support customers, and build a community.
Establish Social Media Goals
Now that you understand the benefits of social media, it is time to outline the objectives and goals that you want to achieve. One of the best ways to start a social media marketing plan is by drafting at least three social media goals. Make sure to keep these goals aligned with your larger social marketing strategy. This way, all your social media efforts are directed toward your business objectives. This will also help you plan the necessary actions when your social media campaigns go slightly wayward.
When developing these goals, aim for the SMART approach. That means, they should all be specific, measurable, attainable, relevant and time-bound. Using this approach, you are in a better position to gauge your success and track your return on investment.
Choose the Right Platforms
While there is a myriad of social networks to choose from, there is no perfect social media platform for everyone. What works successfully for one business, may probably not work for you.
Social platforms mirror certain types of users’ behaviour. Each one has its own audience and should be treated uniquely. For example, visually-driven consumers may likely be found on Pinterest and Instagram. And while business professionals have Facebook profiles, they are more likely to be active on LinkedIn. As such, you should not expect the same types of engagement from each network.
Fine-tune Your Social Accounts
Once you have gone through all your social media accounts, choose the ones you think fit your business and hone it. Select the networks that can best serve your business and social media objectives. If you don’t have any accounts yet, build them from the ground up with your goals and target market in mind. If you already have existing profiles, revamp and sharpen them for your best possible results.
Create an Editorial Calendar
Editorial calendars have served their purpose for centuries and their usefulness has never failed. In this digital age, using an editorial calendar can be beneficial in more ways than you can count. It can boost your content across media, streamline information, uphold internal teamwork, and helps you stay focused on the needs of your audience.
Your editorial calendar should include all the essentials, such as the dates and times for your posts, shares, tweets, pins, and other content you decide to exploit during your social media campaigns. In addition, it is better to create the calendar and schedule your messaging ahead of time than update your tasks constantly throughout out the day.
Test, Measure and Modify Your Plan
Before you launch any official campaign, it will be wise to do some testings, such as trying out multiple paid ad options, tracking your links using url shorteners or posting lengthy content. This will help you identify which one works best. Also, through constantly testing your plan, you can easily monitor which part of your strategy need adjustments.
Use some tools that can analyse and track your success and failures. From there, adjust your social media marketing plan accordingly. The results will help you gauge if your goals were achieved. Otherwise, you may need to revise them or find new goals for each social network.
Social Media can become an essential tool to boost your business online presence. However, in order for social media to pull the weight you need, you need an organised system. We hope that the above mentioned radical solution will help you build a social media marketing campaign that effectively works.
The post Create an Engaging Social Media Campaign with These 6 Simple Steps appeared first on My Virtual Workforce.
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