Nowadays, very few can compare to what social media can do when it comes to generating leads.
However, for it to become an efficient lead generating machine, you need to build a solid following first.
How do you pull off a task as challenging?
Below are foolproof ways to get you off to a good start.
- Determine your goals and objectives
Before you start establishing your presence on diverse social networks, you need to identify your goals and objectives first.
Bear in mind that for your campaign to be effective, you have to know what you are aiming for so you can easily tailor your strategy around your objectives.
Prior to posting anything, see to it that you know how each platform works, how you can use each to your advantage, and the types of audience you can reach with each.
- Let them know you’re not a bot
Interact with your connections on a regular basis to let them know you are real person who appreciates feedbacks and comments as opposed to a mere bot.
Whenever someone comments on your posts, make sure you are able to respond immediately so your followers will feel more connected to you. It will also make them feel valued and respected.
Showcase your expertise when the need calls for it.
Doing so will encourage them to read your other posts and visit your website regularly.
- Use hashtags
Hashtags can be very effective when used right.
Given that it is used properly, it can help bring a significant number of people to your site or social media accounts.
Use them with caution though.
Don’t go overboard by finishing every post with as many unrelated hashtags you can come up with. That would annoy and turn off your followers.
- Share useful and insightful content
With online competition becoming unbelievably stiff, it’s no longer enough to just promote your online presence.
More than anything, you have to work on becoming worthy of the follow to begin with.
Case in point: When blog writing, make sure you do not focus on merely selling your product or promoting your services. Instead, you need to create content that’s valuable, engaging and useful for your followers.
Oftentimes, people follow brands because they are looking for something substantial.
Make it worth their while.
- Optimise your social media accounts
Optimising your presence should rank high in your list of priorities.
Make sure the profiles and bios for your social media accounts contain the following: an accurate and clear description of your business, your website URL and your company logo.
Now that social media updates are already included in search results, you need to also work on optimising your tweets, Facebook posts and company updates on LinkedIn.
Also, choose keywords that are appropriate for your business so people can find you easily.
- Incorporate social sharing buttons in your content
Aside from promoting your social presence in as many mediums as possible, it is also recommended that you enable your visitors to easily share your content within their own networks by adding social sharing buttons (such as Tweet This, Share on Facebook, Share on LinkedIn, etc. ) at the last part of each of your articles. You can also add these buttons in your email messages and landing pages.
Encouraging your followers to share your content will help you reach a broader audience. And when people like your content, there’s a big possibility they’d be interested and will eventually follow you, too.
- Follow and establish relationships with people in your niche
Tools like Twellow and Twitter Search allows you to discover other people who are also interested and active in your industry.
Follow and engage in conversations with people – influential bloggers most especially. Don’t forget to retweet their posts.
Also, consider following back those who follow you.
Participate in hashtag conversations and chats and before long, you will have an impressive following you can bank on.
Establishing your presence on social networks entails time and effort. However, as long as you play your cards right and keep the abovementioned tips in mind, you will surely enjoy all the benefits social media has to offer.
The post 7 Guaranteed Ways to Boost Your Social Media Presence appeared first on My Virtual Workforce.
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